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Emma Venables
May 3
Why I won't use Comic Sans in my designs
I see this typeface everywhere I go, and it makes me cringe. I see it in the high street, on shop signs and wonder...
Emma Venables
Dec 15, 2023
Things to consider when designing your logo
Designing a logo is a crucial step in creating your brand identity, but it's easy to get it wrong.
Emma Venables
Aug 10, 2023
Brochures that sell: Creating a compelling design to drive business
Since the world went digital, it's easy to overlook the power of physical marketing materials. However, brochures remain a versatile and...
Emma Venables
Jan 6, 2023
The reason why what appeals to YOU, doesn’t actually matter:
Your secret weapon to launching an amazing brand. So you have an amazing new business idea that you’re looking to launch, and have got...
Emma Venables
Jul 12, 2021
The Killer Marketing Brief
A ‘killer brief’ is a brief for a marketing campaign or concept that is clear, precise and, above all, logical. The brief is a document that
Emma Venables
Mar 5, 2021
How to apply your brand, even if you’re not a designer
Do you need to brand your marketing materials, but don't really know where to start, or what branding means? Here, I explain the basics...
Emma Venables
Feb 3, 2021
Your Essential branding checklist: the 7 things you must know
1. Develop a unique proposition Make sure you have a unique name, it will help you to stand out more. Check companies house to see if...
Emma Venables
May 20, 2020
Staying visible during uncertain times
Lately, we've all been looking at more ways we can move more of what we do online. As businesses, we are always searching for ways to contin
Emma Venables
Feb 5, 2020
3 ways to know whether your trade show banner will get results
You're attending a trade show and need to get some roller banners made to accompany your stand – but what are the three top ways to know whe
Emma Venables
Dec 23, 2019
Why your flyers aren't converting and what to do about it
So You've got shiny new flyers to help spread the word about your wonderful business. You've put something together, telling the world how w
Emma Venables
Sep 3, 2019
Are your marketing materials consistent?
When you look across everything you have - your business cards, your brochures, leaflets. . . are they all on the same page with the message
Emma Venables
Aug 8, 2019
What is the best colour to use for your logo design and branding?
When thinking about branding, it’s worth considering the effect that colour has over us as humans, both consciously and unconsciously. Under
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